Growth leadership for building materials companies. On your terms.
Concept Horizontals partners with promoter-led businesses, MSMEs and PE-backed companies to build stronger businesses, brands, team/leadership capabilities and distribution channels — embedding senior expertise on your terms, with unwavering focus on measurable outcomes.
Influencer ecosystems Innumerable connect and relationship models with a diffused set of influencers — painters, contractors, flushed/modular ceiling applicators, masons & plumbers.
Channel & key accounts A rich network of retailers, dealers, distributors and key accounts — PMCs, developers, large & medium contracting firms, corporates & government institutions — across Paints, Gypsum, Adhesives and PVC Plumbing.
Growth compounds when the right experience leads the way.
Mid-market building materials companies bring ambition, capital, and strong products to the table. Pair that with someone who has already built the distributor network, launched the brand, energised the influencer ecosystem, and partnered promoter boardrooms — several times over — and ambition converts into compounding growth.
Concept Horizontals brings exactly that experience — embedded on your terms, precisely when your business is ready for it.
Zero to ₹1,000 Crore in five years. In one of India's toughest categories.
TRUFLO Pipes entered the complex PVC plumbing industry against entrenched national brands. Within five years: a ₹1,000+ Crore gross-revenue business, with 26.5% CAGR sustained over seven years — carried by a channel built distributor by distributor, retailer by retailer, influencer by influencer.
This is the operating playbook Concept Horizontals brings to your business.
Five ways we move the needle.
Channel Strategy
Distribution architecture that actually sells.
Brand Building
Brands that command price, not just presence.
Leadership Coaching
Sharper decisions at the top of the house.
Business Advisory
An experienced voice in the room where it matters.
Training
Capability built into your teams and channel partners.
Built for the businesses doing the building.
- Promoter-led companies ₹50–500 Cr businesses ready to professionalise growth without diluting control.
- PE-backed portfolios Portfolio companies where the value-creation thesis depends on channel and brand execution.
- Boards Boards seeking independent, operator-grade perspective on go-to-market decisions.